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Here's Why The BLOODLINES Matter To Owner, Sisi Nike

Black is for the people. Red is for the blood. The BLOODLINE sunglasses are the alter ego to the M.X. Series which were released a month later. These blacked out sunglasses feature exposed corners of the lens, gold plated trim and red temples for flare. All colors truly speaking to the black women who buy and support BLACSTAFF daily. Perfect for sun protection outdoors and looks divine against rich green foliage which represents our vast and rich land. BLACSTAFF stands for a richness of culture and for the people who care for and service the community. We often subconsciously reflect the times that we are in and this is a poignant time to express our proud heritage, beauty and bloodline....

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The Untold Story Behind The M.X. Series

The M.X. Series features a clear blue light filtering uniquely laser cut lens set in a gold, silver or black plated frame. This eyewear was released on Juneteenth as a relaunch of BLACSTAFF and in the heart of the buy black movement. The spirit of Malcolm X, whom the series is named after, was channeled during the time of the shoot which occurred during the gut wrenching civil unrest and protests after the inhumane murder of George Floyd. By any means necessary, the movement, our demands and the strategy for justice had to be different this time. The M.X. Series went on to become the best selling sunglasses for the brand largely due to the intentional support of the black...

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